Dublin's All Purpose Seasoning is the base for this Rub. We also add some chili powder and sugar to make this the perfect rub for chicken, pork, ribs, or anything related to BBQ. This seasoning also is very low in salt. This is the seasoning we use for all of our BBQ'in...Pulled Pork, Brisket, Chicken, Pulled Beef, Ribs, and much more. No MSG & Gluten Free!